Setting Up Google Analytics

The average professional analytics package is eminently flexible and powerful.
It can track every detail, every goal, and every bounce on your web site.
Unfortunately, that also means you have to be a propeller-head—or hire
one—to set up and use the average professional analytics package. You’ll
spend a lot of dough getting every last detail exactly right, and it’ll take more
time than you have.
Google Analytics is not your average professional analytics package. Yes,
it’s slightly less flexible, but it’s every bit as powerful. What sets Google Analytics
apart is that it’s intuitive —easy to use—even if you want to integrate
Google Analytics with your AdWords campaigns. You won’t even need a propeller
on your hat, much less one implanted in your skull.
Still, there are some steps in the Google Analytics setup that could be a bit
tricky. Part II includes everything you need to know about setting up Google
Analytics, including how to integrate it with AdWords. Each chapter walks
you through a different aspect of setting up Google Analytics. No propellers
required.
If you really want more advanced information, however, you can find that
elsewhere in the book. Chapter 9 covers some of the advanced functionality of
Analytics. These real-world examples will have you using analytics in ways
you may not have even dreamed were possible.