Getting Started

When Google purchased Urchin on Demand, industry analysts predicted that
the merging of Google’s technology with Urchin’s capabilities would be a
great relationship. Chalk one up for the analysts because it truly has turned
out to be a marriage made in analytics heaven. Sure, there were some growing
pains in the beginning, but combining a successful analytics program like
Urchin with the power and simplicity of Google’s technology has created an
application that anyone can use.
It’s not all roses and champagne, however. Even paradise has bugs, and
Google Analytics isn’t immune to them. Fortunately, the bugs have been pretty
minor. You should have a minimum of frustration setting up Google Analytics.
You could encounter a few issues, but we’re going to walk you through those
to make this as painless as possible.