Navigating Analytics

By now, you’ve had a taste of navigating through the Google Analytics site. It’s
an intuitive, point-and-click navigation method that lets you start at the most
general of pages and takes you deeper into more specific pages as you go on.
For example, when you sign in, you’re taken to the Analytics Settings Dashboard.
If you click one of the View Reports links on that page, you’re taken to
the reports for the corresponding web site. The first page for each account (or
web site) that you’re monitoring is the Dashboard page. This page, shown in
Figure 4-9, is an overview of the reports that are available to you through
Google Analytics for that specific account or web site. It allows you to see
quickly the most important measurements for your site.
From the Dashboard page, you can navigate to every other report in Google
Analytics 2.0. The navigation bar on the left side of the screen is where you’ll
find links to all the reports. Each section of reports is divided into a group that
includes all of the reports related to that aspect of analytics. If you click the title of the report section, the navigation bar expands to show links to each of the
reports in that section.

Part Two ■ Setting Up Google Analytics