Basic Analytics

Having web site statistics is one thing. Understanding what they mean and
what you should do with them is another thing altogether. If what you want is
to get into the nitty-gritty, reams of information are available to you. If, however,
what you’re really looking for is a quick, easy-to-understand explanation
of analytics and why you should care, read on.
This part of the book gives you the working knowledge you need to understand
the importance of analytics, all in three short chapters. When you’ve
finished reading these first three chapters, you’ll understand basic web measurements,
how they apply to your web site, and the difference between site
statistics and analytics. Then you’ll be ready to tackle Google Analytics.